Carletti – Illustration and Design Packaging 🥤

In Italy, sodas like spuma, cedrata and aranciata are drinks that shaped the childhood of many, mine included.
From that memory comes this project, where I reimagined the labels of a well-known Italian brand through illustration, with a retro touch.🥤

I redesigned the product labels for Carletti and created illustrations to narrate the new graphic look: a blend of color, form, and style that enhances the brand’s identity while keeping its soul intact.