PH 4.1 – Artisan Panettone Packaging 🍞

An artisan panettone deserves a visual identity that reflects the same care, time, and craftsmanship invested in its making.
For PH 4.1 Lab, every element of the project was designed to express these values, turning the packaging into the first meaningful connection between the product and the people who choose it.

 

I refined the existing logo, improving its geometric construction, proportions, and overall balance while preserving its original character.

 

Starting from the brand’s core values, I designed the packaging and created the illustration that serves as its central storytelling element. The illustration communicates the product’s artisanal nature, the baking process, and the attention to detail, creating a distinctive visual language that embodies the philosophy of the bakery.

 

To optimize production costs, I developed a single packaging solution for six different product variations. A system of labels and seals differentiates each flavor, allowing the brand to maintain a consistent visual identity while keeping production costs efficient without compromising perceived quality or brand recognition.