TEDxVerona Countdown

Climate change is transforming the world around us, yet personal and social change still feels more frightening to many people.
This contradiction became the starting point for the visual concept behind the TEDxVerona Countdown campaign.

 

While we often fear stepping outside our comfort zones, we tend to underestimate the scale and urgency of the climate crisis — one of the most significant transformations of our time.

 

TEDxVerona Countdown was created to explore this emotional gap.
Not through catastrophic or alarmist communication, but through the power of ideas, storytelling and visual language.

 

Working alongside a team of volunteers, I helped shape the visual identity and creative direction of the event, developing a communication system designed to engage audiences across digital and physical spaces.

 

The project combined event branding, editorial-inspired illustration and motion-oriented design

to create a cohesive visual campaign for TEDxVerona.

 

The work included: 8 thematic illustrations, one for each speaker / Communication campaign design / Stage design and event visuals / Animated graphic content / Speaker presentation design / Creative and event direction

 

The visual approach was designed to balance clarity, emotion and symbolic storytelling, translating complex environmental themes into engaging and accessible imagery. This project reflects my approach to conference visual identity, branding illustration and creative direction for cultural events, with a focus on creating visual systems that connect with international audiences.