Carletti – Illustration and Packaging Design 🥤

In Italy, drinks like spuma, cedrata and aranciata are deeply connected to childhood memories and everyday Italian culture, including my own.

 

Starting from this personal connection, I developed an illustration and packaging design project for Carletti, reimagining the visual identity of one of Italy’s historic beverage brands through a contemporary retro-inspired approach.

 

I redesigned the product labels and created a series of custom illustrations to shape a new visual language for the brand: a balance of color, typography and composition designed to preserve the nostalgic character of the products while giving them a stronger and more contemporary visual presence.

 

Inspired by vintage Italian advertising and classic beverage packaging, the project combines illustration, branding and packaging design to create a cohesive identity system capable of standing out both on shelves and across digital communication.

 

The goal was not simply to redesign the labels, but to reinforce the emotional connection between the brand and its audience through visual storytelling and recognizable graphic elements.

 

This project reflects my approach to beverage packaging design, branding illustration and contemporary visual identity, with a focus on creating memorable and emotionally driven brand experiences.